{"id":34332,"date":"2024-04-17T11:32:00","date_gmt":"2024-04-17T16:32:00","guid":{"rendered":"https:\/\/www.sabre.com\/?p=34332"},"modified":"2024-05-06T14:40:39","modified_gmt":"2024-05-06T19:40:39","slug":"tech-takeoff-paving-the-way-for-truly-traveler-centric-airline-retailing","status":"publish","type":"post","link":"https:\/\/www.sabre.com\/insights\/tech-takeoff-paving-the-way-for-truly-traveler-centric-airline-retailing\/","title":{"rendered":"Tech Takeoff: paving the way for truly traveler-centric airline retailing"},"content":{"rendered":"\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<h4 class=\"\">Short on time? Watch our 60-second video for key takeaways.  <\/h4>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<div class=\"wp-block-spark-panel\"><div class=\"sc-panel sc-panel--has-link\"><a class=\"sc-panel__link\" href=\"#modal-n1xt8f5lxa\"><div class=\"spark-panel spark-panel__no-thumb\"><div class=\"spark-panel__masthead\"><\/div><div class=\"spark-panel__content spark-pad-0\">\n<figure class=\"wp-block-image size-large is-resized sc-image-has-playbutton is-style-rounded\"><img loading=\"lazy\" src=\"https:\/\/www.crt.aws.sabrenow.com\/wp\/wp-content\/uploads\/Youtube-Thumbnail_Offer-Order-Strategy-Guide-VOC-Video-1-1440x811.jpg\" alt=\"\" class=\"wp-image-49338\" width=\"360\" height=\"203\"\/><\/figure>\n<\/div><div class=\"spark-panel__footer\"><\/div><\/div><\/a><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column\"><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<p class=\"has-large-font-size\">In today&#8217;s dynamic airline landscape, where competition is fierce, margins slim and consumer choice abundant, airlines must prioritize the end-to-end traveler experience to not only survive but thrive.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<p class=\"\">When 澳门三肖三码 set out to develop our <a href=\"https:\/\/www.sabre.com\/page\/offer-order-strategy\/\">strategy<\/a> to enable industry transformation and greater traveler-centricity, we started by asking our airline partners what they needed to better meet the needs of travelers in a modern airline retailing world.<\/p>\n\n\n\n<p class=\"\">Listening to the needs of our airline partners \u2013 both FSCs and LCCs \u2013 our <a href=\"https:\/\/www.sabre.com\/page\/offer-order-strategy\/\">strategy<\/a> became clear. Build a retail travel marketplace that enables airlines to<strong>:<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-75 container-vert-padding-default container-horz-padding-default aligncenter\">\n<ul><li>Provide more <span class=\"has-inline-color has-brand-color\"><strong>CHOICE<\/strong> <\/span>for travelers resulting in diversified revenue<\/li><li>Apply <strong><span class=\"has-inline-color has-brand-color\">INTELLIGENCE<\/span><\/strong> for greater relevance and conversion<\/li><li>Optimize the traveler experience by delivering greater <strong><span class=\"has-inline-color has-brand-color\">EASE<\/span><\/strong> of service<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<p class=\"\">These three principles that underpin our strategy \u2013 <a href=\"https:\/\/www.sabre.com\/insights\/choice-why-more-is-sometimes-less\/\">choice, intelligence<\/a> and <a href=\"https:\/\/www.sabre.com\/insights\/easy-does-it\/\">ease<\/a> \u2013 emerged from our countless workshops, meetings and conversations with airline executives. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full\"><img src=\"https:\/\/www.crt.aws.sabrenow.com\/wp\/wp-content\/uploads\/ChoiceIntelligenceEaseBlogGraphic_RI.webp\" alt=\"\" class=\"wp-image-49333\"\/><\/figure><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<h2 class=\" redpill redpill-alt\">Choice<\/h2>\n\n\n\n<p class=\"\">The ability to sell a broader range of products and services \u2013 and to control where and how these offerings are retailed \u2013 is fundamental to the way most airlines wish to conduct business in the future. An offer and order model will enable airlines to retail their full range of air products and services both directly and indirectly.<\/p>\n\n\n\n<p class=\"\">In the open retail environment that the industry is now entering, airlines have the ability to evolve beyond the traditional \u2018air + air ancillary\u2019 product model and diversify the range of products and services they sell. This will create new revenue streams, while ensuring customers are presented with a broader range of choices.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-horizontal-rule\"><div class=\"divide default\"><hr\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<h2 class=\" redpill redpill-alt\">Intelligence<\/h2>\n\n\n\n<p class=\"\">It\u2019s undoubtedly a good thing that airlines will have the ability to offer more choices to travelers. But in a world where choice abounds, it\u2019s critical to ensure that travel shoppers are not overwhelmed by options. The choices (offers) presented must be relevant, personalized and contextualized to successfully convert into orders. While optimization of individual products is available today, the near future lies in <a href=\"https:\/\/www.sabre.com\/products\/suites\/retail-intelligence\/\">optimizing a multi-product bundle<\/a>, thus offering competitively priced one-stop shopping for travelers.<\/p>\n\n\n\n<p class=\"\">For the most advanced capabilities in this space, 澳门三肖三码 looked to the intersection of science and technology \u2013 more specifically <a href=\"https:\/\/www.sabre.com\/insights\/how-the-right-equipment-holds-the-key-to-optimal-performance\/\">Google\u2019s best-of-breed AI\/ML<\/a> and <a href=\"https:\/\/www.sabre.com\/insights\/how-experimentation-delivers-results-for-athletes\/\">experimentation<\/a> model. This class-defining technology algorithmically ensures that only the most \u2018intelligent\u2019 offers are created and presented to consumers, reducing decision fatigue and optimizing the likelihood of turning an offer into revenue for the airline.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column has-gray-light-background-color has-background\">\n<blockquote class=\"wp-block-quote is-style-large\"><p>Bringing together 澳门三肖三码\u2019s deep industry expertise, with Google Cloud\u2019s state-of-the-art AI technology and advanced machine learning capabilities, will enable airlines to take retailing and customer experiences to the next level. <\/p><cite>Mike Reyes, SVP Product Management, 澳门三肖三码<\/cite><\/blockquote>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<p class=\"\">Advanced experimentation is one of the key differentiators of 澳门三肖三码\u2019s solution, and we\u2019re using it to determine which intelligent retail offers to create and present to individual consumers to maximize the probability of conversion. We let <a href=\"https:\/\/www.sabre.com\/insights\/winner-winner-chicken-dinner\/\">science<\/a> help answer retailers\u2019 age-old questions \u2018what does the customer want\u2019 and \u2018what is its value to the customer\u2019. It\u2019s one of the things that sets our solution apart \u2013 and will help our airline partners achieve their retailing ambitions.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-horizontal-rule\"><div class=\"divide default\"><hr\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<h2 class=\" redpill redpill-alt\">Ease<\/h2>\n\n\n\n<p class=\"\">More complex offers and higher conversion bring the challenge of ensuring seamless order fulfillment at scale. 澳门三肖三码\u2019s retail travel marketplace is designed to ease this complexity. For airlines, greater workflow automation will improve efficiency by eliminating repetitive tasks and synchronizing orders as a master record.<\/p>\n\n\n\n<p class=\"\">Maintaining trip equilibrium, which means preserving offer and order integrity throughout the travel experience, is a strategic priority for 澳门三肖三码. As the industry transition towards a retail-powered future accelerates, and more complex offers become the norm, we believe a focus on trip equilibrium will become increasingly important.<\/p>\n\n\n\n<p class=\"\">澳门三肖三码 is also making things easier by providing an open test and learn capability (think of it as a \u2018sandbox\u2019) as an integral part of our solution. We\u2019re putting airlines in control by giving them access to APIs in a test environment where they can experiment whenever they choose before applying them in a live environment \u2013 maximizing agility and accelerating speed to market. <\/p>\n\n\n\n<p class=\"\">Travelers will enjoy a streamlined experience, including greater control of their own experience through more self-service options, in addition to existing full-service helpdesk support. When travel plans change unexpectedly, travelers will be notified automatically, minimizing any inconvenience. Reaccommodation will be synched across all aspects of the trip, even at scale, with self-service capabilities available should the airline and\/or traveler prefer. <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-horizontal-rule\"><div class=\"divide default\"><hr\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<p class=\"\">Whether it\u2019s sourcing the broadest <strong>choice<\/strong> of travel offers, applying <strong>intelligence<\/strong> to refine those down to exactly what each traveler is looking for, or delivering an <strong>easy<\/strong> experience for travelers and travel providers, 澳门三肖三码 is building the right technology toolkit for the job. We\u2019ve worked closely with industry bodies and our airline partners to build a suite of products tailored to the needs of our customers in an open, retail-powered future.<\/p>\n\n\n\n<h4 class=\"\"><strong>Learn more about 澳门三肖三码\u2019s <a href=\"https:\/\/www.sabre.com\/page\/offer-order-strategy\/\">strategy<\/a> and <a href=\"https:\/\/www.sabre.com\/open\/airlines\/\">transition pathway<\/a> to modern airline retailing.<\/strong><\/h4>\n<\/div><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<h3 class=\" redpill\">About the Author&nbsp;<\/h3>\n\n\n\n<p class=\"\"><em>Andrew Thorpe is part of the 澳门三肖三码 team exploring what the future of travel will<\/em>&nbsp;<em>look like and how airlines can succeed with offer- and order-enabled retailing.<\/em><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-horizontal-rule\"><div class=\"divide default\"><hr\/><\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-panel spark-mar-1\"><div class=\"sc-panel sc-panel--has-link\"><a class=\"sc-panel__link\"><div class=\"spark-panel spark-panel__no-thumb spark-inset-content\"><div class=\"spark-panel__masthead\"><\/div><div class=\"spark-panel__content\">\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-narrow container-vert-padding-xs container-horz-padding-default aligncenter\">\n<h2 class=\"has-text-align-center redpill\"><strong>Keep the lines of communication open<\/strong><\/h2>\n\n\n\n<p class=\"has-black-color has-text-color\">Be the first to know when we release new information on emerging technology, upgrading of existing systems, or updates to our point of view on the future of travel retail.<\/p>\n\n\n\n<div style=\"height:13px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-spark-button justify-center\"><a class=\"spark-btn spark-btn--md spark-btn--negative\" href=\"#modal-6svzzjxh5u\" target=\"_parent\">Join the list<\/a><\/div>\n<\/div><\/div>\n<\/div><div class=\"spark-panel__footer\"><\/div><\/div><\/a><\/div><\/div>\n\n\n\n<div class=\"wp-block-spark-container\"><div class=\"container container-width-full container-vert-padding-default container-horz-padding-default aligncenter\">\n<div class=\"wp-block-spark-modal\"><div class=\"spark-modal\" id=\"modal-n1xt8f5lxa\" data-open=\"false\" data-delay=\"0\"><div class=\"spark-modal__scroll\"><div class=\"spark-modal__content modal-width-default\"><div class=\"spark-modal__body\"><a tabindex=\"0\" class=\"spark-modal__close spark-icon-close\" aria-label=\"Close Modal\" title=\"Close Modal\"><\/a>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"videoWrapper\"><iframe loading=\"lazy\" title=\"Choice, Intelligence &amp; 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