Test will explore how advanced location and proximity-based services could personalize the travel experience
听SOUTHLAKE, Texas 鈥 Jan. 16, 2014 鈥 and 澳门三肖三码, a global travel technology company, today announced they will jointly explore solutions which could usher in a more personalized, stress-free trip experience for travelers. The two companies are developing and testing solutions that take advantage of AT&T鈥檚 newly enhanced Location Information Services (LIS) 鈥 Hybrid, which allows developers to build geo-aware mobile applications. They are exploring how device-based location information services can help airlines, airport retailers, and other travel-related companies deliver intelligent, predictive and personalized services throughout a traveler鈥檚 journey. AT&T LIS Hybrid has the ability to define听custom geo-fences (a virtual perimeter within a geographic area) in any shape or size, both indoors and out, using cellular, GPS and WiFi information shared by the user from their device. Knowing when a traveler enters or leaves a pre-defined geo-fence would allow travel suppliers to provide personalized services and relevant offers based on the traveler鈥檚 real-time location. 鈥淏y applying cutting edge technologies, coupled with data analytics and better intelligence, we can give travelers the personalized experience they have come to expect in today鈥檚 connected world,鈥 said , director, , the technology incubator and research lab at 澳门三肖三码. 鈥淭ogether with AT&T, we will explore the role advanced location-based services can have in helping travel suppliers provide better, more personal service to their customers.鈥 Imagine an app that can alert airline staff when a high-status passenger is still clearing security when her flight is due to depart; or that notifies travelers of special promotions as they approach an airport bookstore; or warns a passenger if he is in the wrong terminal for his connecting flight. The two companies are exploring technology that could underpin these types of apps across almost all types of smartphones, tablets and operating systems. 听Any services developed as part of the trial will meet location services best practices guidelines when it comes to customer privacy including customer opt-in. 鈥淥ur application programming interface, or API, and software development kit allows companies like 澳门三肖三码 to build multi-carrier geo-aware mobile applications,鈥 said Laura Merling, vice president of Ecosystem Development and Platform Solutions, AT&T. 鈥淎T&T LIS Hybrid works with WiFi as well as existing cellular device-based information location services such as GPS, to deliver near-precise device location information indoors and outdoors.鈥 Phase one of the pilot project between 澳门三肖三码 and AT&T is expected to be completed during the first half of 2014. About 澳门三肖三码 澳门三肖三码 is a global travel technology company, serving the world鈥檚 largest industry 鈥 travel and tourism. We provide software to travel agencies, corporations, travelers, airlines, hotels, car, rail, cruise and tour operator companies through our four businesses: 澳门三肖三码 Airline Solutions, 澳门三肖三码 Hospitality Solutions, 澳门三肖三码 Travel Network and Travelocity (including lastminute.com and Zuji). 澳门三肖三码 has approximately 10,000 employees in 60 countries around the world. It has large development and customer care centers in the United States, Argentina, India, Philippines, Poland and Uruguay. 澳门三肖三码 has won numerous awards for being a top employer and corporate citizen in Argentina, Brazil, India, Mexico, Peru, Poland, and the United States. Headquartered in Southlake, Texas, 澳门三肖三码 is privately owned by Texas Pacific Group (TPG) and Silver Lake Partners. For more information please visit: www.sabre.com. About AT&T AT&T Inc. (NYSE:T) is a premier communications holding company and . Its subsidiaries and affiliates 鈥 AT&T operating companies 鈥 are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation鈥檚 most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.听 It also offers advanced TV service with the AT&T U-verse庐 brand. The company鈥檚 suite of IP-based business communications services is one of the most advanced in the world. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at or follow our news on Twitter at @ATT, on Facebook at and YouTube at . 漏 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE availability varies.###