Partnering to make travel smarter and faster  

Travelers today seek exceptional experiences with personalized interactions and frictionless service. However, challenges like content fragmentation and technical complexity make it difficult for the industry to make such experiences a reality. â¶Ä¯ 

That’s why we’ve embarked on a partnership with Google to deliver the modern travel retailing experiences of tomorrow. 

The power of partnership

Hear how our 10-year strategic partnership is intended to drive transformational journeys with our partners and customers.

How is the partnership
transforming travel?

Intelligence for airlines

Airlines are thinking strategically and creatively to capture new revenue opportunities while delivering a positive passenger experience. Developed with Google’s best-in-class AI/ML capabilities, °ÄÃÅÈýФÈýÂë products are helping airlines use data intelligently to do just that with the help of °ÄÃÅÈýФÈýÂë Travel AI™. â¶Ä¯

°ÄÃÅÈýФÈýÂë Air Price IQ™

Make static pricing models a thing of the past, using advanced machine learning models to personalize airfare offers in real-time and help airlines achieve up to 3% revenue uplift.

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°ÄÃÅÈýФÈýÂë Ancillary IQ™

Use machine learning models, rather than pre-defined pricing rules, to offer ancillary products that travelers are most likely to buy, growing ancillary revenue by up to 10%.

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°ÄÃÅÈýФÈýÂë Upgrade IQ™

AI/ML models bring intelligence to starting, minimum and maximum proposed bid values for seat upgrades, boosting upgrade revenue by up to 20%.

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Market Intelligence

Enhance market forecasting by up to 7% by utilizing AI/ML to monitor real-time signals like booking and shopping trends, rather than solely relying on historical data analysis.

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Insights for travel agencies

With larger volumes and varieties of content spread across platforms, travel agencies are challenged with finding the best options – and fast – for their customers. °ÄÃÅÈýФÈýÂë uses Google models and °ÄÃÅÈýФÈýÂë Travel AI™ to give travel agencies the insights they need to delight travelers. â¶Ä¯ 

Lodging AI

Improve hotel attachment rates using machine learning models that analyze property attributes, trip segmentation, and agency preferences to generate more personalized lodging options.

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Agency Air Shopping

Enhance the shopping experience using AI technologies to quickly source the most attractive offers and enable higher conversion and efficiency.

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Sustainability Data

Make sustainability more accessible and empower travelers to make more informed decisions by displaying the carbon footprint of flights through Google’s Travel Impact Model.

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Agility for hoteliers

Travelers are increasingly looking for unique amenities, personalized experiences, and smart tech-enabled properties. °ÄÃÅÈýФÈýÂë helps hoteliers maximize retailing and distribution effectiveness and productivity with solutions that leverage °ÄÃÅÈýФÈýÂë Travel AI™ and Google Cloud Platform capabilities. â¶Ä¯ 

SynXis® Retail Studio™

Go beyond just filling rooms and leverage machine learning to transform the guest experience, optimize conversion, and boost revenue up to 6.8x.

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SynXis® Insights

Simplify decision-making and discover trends through new reporting hosted on Google Looker. 

coming soon

How is the partnership helping customers? 

°ÄÃÅÈýФÈýÂë is also leveraging our strategic partnership with Google to invest in a major technology transformation effort that will increase efficiency and enhance product capabilities to deliver even greater value for customers.   

Scaling our technology

Travel businesses need reliable systems to handle increased web traffic when they run promotions or see surges in demand. To maximize uptime, °ÄÃÅÈýФÈýÂë uses Google Cloud autoscaling to respond to demand in real-time.

Processing data faster

Every millisecond counts when delivering exceptional experiences for travelers and travel businesses. °ÄÃÅÈýФÈýÂë is now closer to globally distributed customers with our solutions deployed in eight Google Cloud data centers spread across the globe. 

Modernizing our workforce

Equipping our global teams to use new technologies, cloud-native tools and processes is a critical part of our transformation. We are the second largest consumer of Google Cloud training worldwide – only behind Google.