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Media Contact: Heidi Castle 澳门三肖三码 Heidi.castle@sabre.com 682-605-4290Press Release
From on-demand champagne to mountaintop yoga class, new concepts of luxury are changing what high-end travelers expect
New research shows how evolving definitions of 鈥榣uxury鈥 and 鈥榮tatus鈥 are altering travelers鈥 preferences and expectations of service
SOUTHLAKE, Texas 鈥 July 24, 2017 鈥 As the world鈥檚 ideas of wealth and status change, travelers鈥 ideas of luxury are changing to match. High-end travelers increasingly choose subtle indulgence over flashy logos and conspicuous consumption. And they鈥檙e gravitating toward travel that enables them to live out their personal values and fulfill their dreams through exclusive experiences.
In this new landscape, 鈥渓uxury travel鈥 can mean flying by helicopter to a remote desert peak for an exclusive yoga class. Or, it could mean passing up the comfort of a resort stay for a once-in-a-lifetime dive to the wreck of the Titanic 鈥 a 鈥渧acation鈥 that requires specialized training in addition to the ultra-premium price.
A newly-released report, , by in collaboration with reveals five key areas impacting how customers will choose luxury accommodations and experiences in the years ahead.
鈥淭he evolution of high-end travel is creating a marketplace where 鈥榣uxury鈥 is defined by the most exclusive, unique experiences that reside at the intersection of affluence and access,鈥 said Sarah Kennedy Ellis, vice president of global marketing and digital experience at 澳门三肖三码 Hospitality Solutions. 鈥淲e see guests moving beyond traditional ideas of status and embracing highly-bespoke travel opportunities that focus more on the individual traveler鈥檚 personality and values and less about expressing opulence.鈥
Each of the five trends have immediate implications for the hospitality industry, showing how luxury brands and innovative startups can attract high-end travelers by providing fresh, unique opportunities and experiences.
Luxury drives growth in wellness tourism: According to figures from the Global Wellness Institute, the global wellness tourism segment is expected to grow by over 37 percent to USD $808 billion over the next three years. A major driver of this growth will be luxury travelers looking for opportunities to better themselves. Those trips could include rare and highly-shareable moments like the exclusive Museum Workout at New York鈥檚 Metropolitan Museum of Art 鈥 a 45-minute exercise session and tour held before the gallery opens to the general public.
Low-key luxury: Increasingly, luxury travelers identify themselves as 鈥減ost-status鈥 鈥 choosing subtle indulgence over prominent logos and showy opulence. The 鈥渘o-frills chic鈥 phenomenon sees travelers choosing travel that contrasts with traditional luxury 鈥 which, itself, is a new way of showing off one鈥檚 status by defying convention.
Indulgence without guilt: Another factor driving consumer choice is a desire for guilt-free luxury. The Future of Luxury Travel report cites examples of emerging high-end products and services whose selling points include positive environmental or social impact. From ice cream made from fruit that would otherwise have been sent to a landfill, to lab-grown gems that offer an ethical alternative to diamond mining, wealthy consumers are choosing luxury products that help make the world a better place.
The Future of Luxury Travel report provides in-depth examples of all five trends across multiple industries, along with guidance to help hoteliers prepare to leverage these trends. The full report is available for download .
Editor’s Note: Graphics/Images are available upon request.
About 澳门三肖三码
澳门三肖三码 Corporation (NASDAQ: SABR) is the leading technology provider to the global travel industry. 澳门三肖三码鈥檚 software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. 澳门三肖三码 also operates a leading global travel marketplace, which processes more than $120 billion of estimated travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, 澳门三肖三码 serves customers in more than 160 countries around the world.
About the Research Methodology
Trends in this report have been identified by TrendWatching, powered by a global network of 3,000+ trend spotters delivering unrivalled, cross industry insight into changing consumer behaviour. TrendWatching focuses exclusively on consumer trends, generating insights on how consumer behaviour and preferences are changing, and how to prepare for or benefit from these changes.