Travel tech for agencies

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News and insights

Live with NDC content from 19 airlines, with 50+ in the pipeline

Lufthansa Group airlines now live with NDC through ��Ф��

��Ф�� and IAG sign new distribution agreement

Dedicated customer support, insights and consulting

Ask yourself these questions about what modern retailing means to your travel agency

Access more content

420+

airlines distributing content through the ��Ф�� GDS

2M+

lodging options from 90% of the world’s properties

50+

airlines in our Beyond NDC pipeline

Live with NDC offers from key airlines, including:

Be more efficient

Work up to 25% faster* with ��Ф�� Red 360. Our intuitive interface is easy to learn, reduces training time by 50% and accelerates handling times for optimum efficiency and customer service.

discover SABRE RED 360

*Time saved on comparable tasks using ��Ф�� Red 360 versus previous workspace

Save up to 72% of your agents’ time

Build apps that move the world

Enhance your payments strategy

Unlock more innovation

The global technology landscape is changing fast, and the race is on for travel businesses to develop and integrate new technologies. ��Ф�� and Google have partnered to deliver impactful innovations for agencies including ��Ф�� Travel AI™.

Lodging AI

Improve hotel attachment rates using machine learning models that analyse property attributes, trip segmentation, and agency preferences to generate more personalised lodging options.

Agency Air Shopping

Enhance the shopping experience using AI technologies to quickly source the most attractive offers and enable higher conversion and efficiency.

Sustainability Data

Make sustainability more accessible and empower travelers to make more informed decisions by displaying the carbon footprint of flights through Google’s Travel Impact Model.

Need a second opinion? Here’s a few

AmTrav

Take air shopping experience to the next level

See how ��Ф�� Bargain Finder Max has increased booking speed and enhanced the overall customer experience for AmTrav.
Atlas Travel

Setting the standard for a smoother, more efficient hotel booking journey

Discover how Atlas Travel and their agents are reaping the rewards of a seamless shopping experience that offers unprecedented flexibility.
Berg-Hansen

Creating frictionless, future-proof shopping experiences

Berg-Hansen, the largest TMC in Norway, modernizes systems with ��Ф�� APIs and Automation Hub.
Hopper

Powering intuitive experiences with traveler self-service

Online booking innovator Hopper enables fast self-service options for travelers thanks to Automation Solutions powered by ��Ф�� APIs.
Travel Marvelz

Enabling agency partners to easily shop and compare lodging content

Enabling agency partners to easily shop and compare lodging content
Ultra Group

Partnering to create new solutions in the lodging distribution channel

Learn which Content Services for Lodging features drive the most value for UltraGroup.
ITL World

A smarter way to book

Discover how ��Ф�� Red 360 helps ITL World satisfy travelers’ expectations by enabling a smarter way to book.
Kyvernitis Travel

Achieving profitable growth

Explore how a smooth conversion to ��Ф�� Red 360 paves the way for Kyvernitis Travel to more productivity, helping improve booking speed up to 25% in only 6 months.